Portfolio
Some of the projects I’ve worked on.
From conversion copywriting to customer success stories.
Facit
Website copwriting and copy optimization
9.45%
lift in free trial signups for Facit’s PLG product
Facit was going through a complete website redesign and was looking for a conversion copywriter to help identify what motivates prospects to reach out and how to attract more of their best customers for their suite of video analytics and redaction products.
We’ve worked together on a multi-month website update process that included collaborating with messaging, design and SEO teams on getting the new website launch-ready and creating feedback loops to continue conversion rate optimization.
We were looking to revamp our company website so that it truly reflected our product's value for our customers/prospective customers and our vision as an innovative business. Our existing website was not accurately representing us as a business and wasn’t delivering desired conversions.
We worked with Sam on developing a website that would fully and truly represent our product and business.
During research and discovery, we were able to refine our thinking based on our customer's needs and aspirations, as well as our business vision.
The wireframing stage provided us with a very clear picture of our end result. We were given multiple opportunities to discuss the copy to provide feedback, just to ensure no important details weren't missed.
The most beneficial outcome for our project was how well Sam was able to capture our vision for the website, help us refine our thinking and produce the outcome which we had always envisioned but did not have the right resources and tools to materialise.
Sam guided us through the entire process right from the outset of the project with milestones and outcomes. We were informed of the next stages, very well in advance in order to keep the process going. No delays in meeting the deadlines.
The best part was that the entire process and the resulting copy made complete sense and resonated with our goals and ambitions as a business. It was like Sam has been a part of our team for a very long time!
Dr. Ayesha Aziz
Sr. Product Manager, Facit
Float
Messaging and brand voice updates testing
Float has been considering some messaging and branding changes to their website, and the marketing team wanted to get a read on their target audience's reaction to those changes.
Together, we dialed up the brand voice, added a company mascot, and tried out the messaging changes on a landing page with a bold, pirate-themed design. After running a messaging test, we got back to work and implemented the audience feedback on the copy to inform Float's next steps.
Ekaterina is not afraid to ask hard questions and even role-play the "mean customer." Our work together has helped us highlight internal gaps and misalignments and speak to our new segment in a fun way. Ekaterina was able to take the lead which made life so much easier for us
Polly Wong
Marketing Executive, Float Cash Flow Forecasting
Orbiit
“How can we talk about our product in a way that would attract our best customers?”
Orbiit’s product was helping companies manage active and engaged communities, but many of the prospects booking demos seemed to be a bad fit for the product.
To solve this challenge and start converting more of the best-fit customers, the team worked with me on voice-of-customer research for the website rewrite – as well as building out use case pages to showcase Orbiit’s capabilities.
Website copy and messaging update
“Ekaterina was organized, stayed on track, helped challenge what we thought we needed and provided suggestions. I trusted her process from the beginning.
Ekaterina took the time to really understand the company and our challenges and provided solutions and great output.
I am really impressed with the results of our work together.”
“Ekaterina gave our product a voice when it had none and offered us solutions to problems we didn’t even know we had.
During our work together, Ekaterina was incredibly personable, and professional.
She turned our words into imagery, and her process was so precise that she was able to get content we didn’t even know how to ask for.”
Wonderway
Case studies
“Sure, but can you actually deliver on the results” is a question that prospects will inevitably ask every startup.
Wonderway has been helping their customers effectively onboard and train sales teams – and they needed help with publishing case studies to prove it.
We’ve collaborated on publishing customer success stories that showed off different use cases.
Working with Ekaterina was very easy, saved me a lot of time and allowed us to meet our deadlines.
Ekaterina is very competent and gets the job done to a high standard.
Bowen Moody
CEO & Co-founder, Wonderway